We started the daily hype line because everything in our life was a lot, so we needed some light relief, and what came out was a large dose of nonsense mixed with positivity and things that made us laugh. The characters? They’re made-up, but rooted in truth. We write what we know. Just with added hype. They’re Inspired by our dog, people we’ve met, our work lives and our extended families filled with everything from builders and teachers, life coaches and Luthiers, to artists and advertisers....